Question: What Is A Good Response Rate For Direct Mail Marketing?

What is a good direct mail response rate?

According to the Direct Marketing Association, the average response rate for direct mail house lists is 9% and 5% for prospect lists.

However, if your direct mail piece is advertising an expensive or complicated product, a response rate that is less than one percent is not unusual..

What is the response rate in direct marketing?

The response rate reflects the percentage of people who respond to a mailing. To determine your response rate, you simply count up the number of responses the mailing generates, then divide by the quantity mailed. For example: 100 responses divided by 5,000 pieces mailed = 2% response rate.

Why is direct mail better than email?

Direct mail doesn’t require opt-in Unlike email and text messaging, you don’t have to get a recipient’s permission to send them direct mail. This means, even if a customer doesn’t subscribe or unsubscribes from your email list, you can still get in touch with them.

What is the average rate of return on direct mail?

1/2 to 2 percentThe average rate of return on direct mail campaigns is generally 1/2 to 2 percent, according to JWM Business Services; in a campaign involving 100 pieces of mail, two to four people can be expected to respond and half that number to make a purchase.

Is direct mail still effective in 2020?

While too many organizations make marketing decisions based on infatuation with the latest shiny new object, data shows that direct mail remains a safe, effective marketing investment.

How often should you send direct mail?

So does this mean you should be mailing something to everyone in your target market every week? No. For most small- and mid-sized businesses, getting a new direct-mail effort out every four to six weeks is just about ideal. Any more often than that, and you’ll likely wear out your welcome.

What is the best day to send direct mail?

Monday– Monday is generally the day when the most household post is received. Avoid the risk of your direct mail campaign having to fight for attention by finding another day for your direct mail campaign to be received. Tuesday, Wednesday, and Thursday– Delivery between Tuesday and Thursday is considered optimum.

Is Direct Mail expensive?

How Much Does Direct Mail Advertising Cost Per Piece? At the end of the day, most marketers will end up spending between $. 50 and $3.00 per piece on a direct mail campaign. That’s before they factor in “soft costs” such as their time.

How much does a mailing list cost?

The Most Important Factor for Determining List Cost: QualityConsumer Mailing ListsBusiness Mailing ListsAvg. Cost per 1,000Avg. Cost per 1,000High$200$3501 more row•May 13, 2020

How do I increase my direct mail response rate?

9 Ideas To Increase Direct Mail Response RatesMake it stand out. Will your mailing blend in once it’s delivered to your recipient’s mailbox? … Make your core value proposition obvious. … Sell the sizzle, not the steak. … Provide an offer they can’t refuse. … Create strong headlines and compelling copy. … Choose images that evoke emotion. … Include samples. … Use an oversized envelope.More items…•

Is direct mail still effective?

In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Even better, the prospect response rate increased by 190% compared to 2015. … Direct mail is still effective, and using it is a game-changer for any serious marketer.

How many postcards should I mail?

It is recommended you mail to them every month or two, no less than once per quarter. If you wait too long between touches, they may forget you when they or their friends need your services. Make the message on your postcards personal. You want to make an emotional connection so customers (and prospects, too!)

What is a response list?

Response Files: Response lists (also called managed lists) are comprised of people who have purchased or inquired about a particular product or service. Typical response list sources are magazines, membership clubs, catalogs, warranty cards, etc. You can usually get your response list in three to five business days.

What are the disadvantages of direct mail?

DisadvantagesCost. Direct mail has fixed costs as it needs to be sent through the postal system. … Traditionally Time consuming. Depending if you use a traditional agency or a service like postary this isn’t so true anymore. … Not-instantanious. … Requires Address data.

What types of direct mail are the most effective?

6 Useful Types of Direct Mail and Their BenefitsPostcards. Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. … Self-Mailers. … Lead Letters. … Mailing Lists. … Dimensional Mailers. … Catalogues.